Over the last decade (and a bit), I've worked as a senior copywriter and creative strategist with clients across Australia, the US, Europe & the UK. My client list includes Nike, Moxy Hotels, Carhartt WIP, Polaroid, Adidas, CLEO, Louis Vuitton, AKAI, Universal Music Group, Marriott Bonvoy Hotel Group, Jägermeister, Native Instruments and Beats by Dre, alongside creative agencies Heimat, Scholz & Friends, Protein, Jung von Matt, TMW & Kemmler Kemmler.
Browse a selection of case studies below, and get in touch for more information on rates and availability.
CASE STUDY: Nike
Working in-house at Nike on the release of Nike’s limited edition Air Max 180 'Hyper Pink’, I worked with the marketing team to set the overall tone of voice for the project, as well as crafting long-form, content, campaign and social copy that targeted subcultures linked to the nightlife, art and fashion scenes.
CASE STUDY: Moxy Hotels & The Marriott Bonvoy Hotel Group
Across a year-long partnership with The Marriott Bonvoy Hotel Group, I collaborated with VICE and Moxy Hotels to create branded content, long-form, marketing and social copy to encourage Millennial and Gen Z travellers to visit up-and-coming cities known for their art and food scenes.
CASE STUDY: Jägermeister
Alongside the Protein team, I put together website, campaign, long-form and social copy, bringing to life an ongoing project titled ‘Night Embassy’, which aimed to revitalise nightlife globally and protect club culture through initiatives led by local collectives, creative trailblazers and underground dance music tastemakers.
CASE STUDY: Beats by Dre
Working with the Beats by Dre team, I crafted social and print campaign copy for the release of the brand's newly developed Studio 3 Pro wireless headphones, targeting young people living and commuting in busy, bustling, noisy cities.
CASE STUDY: Native Instruments & iZotope
While working in-house at Native Instruments and iZotope, I set the overall tone of voice for all company copy, published across all platforms, and wrote all website, long-form, campaign and social copy for the announcement and launch of the company’s advisory artist board. Additionally, I wrote social copy on behalf of Alicia Keys, Noah “40” Shabib, Tayla Parx, Jacob Collier, EL-P, Take A Daytrip, Young Guru, Ann Mincieli and Ludwig Göransson.