Over the last decade (and a bit), I've worked as a senior copywriter and creative strategist with clients across Australia, the US, Europe & the UK.
Clients: Nike, Carhartt WIP, Polaroid, Adidas, Louis Vuitton, NTS Radio, AKAI, Universal Music Group, Bershka, Marriott Bonvoy Hotel Group, Jägermeister, Native Instruments, Moxy Hotels, Deutsche Bank, Pirate Studios, CLEO, Beats by Dre, VICE.
Agencies: All Corners, Heimat, Scholz & Friends, Protein, Highsnobiety, VICE Media, TMW.
Browse my portfolio below, and get in touch for more information on rates and availability.
CASE STUDY: Nike
Working in-house at Nike on the release of Nike’s limited edition Air Max 180 'Hyper Pink’, I worked with the marketing team to set the overall tone of voice for the project, as well as crafting long-form, content, campaign and social copy that targeted subcultures linked to the nightlife, art and fashion scenes.
CASE STUDY: Moxy Hotels & The Marriott Bonvoy Hotel Group
Across a year-long partnership with The Marriott Bonvoy Hotel Group, I collaborated with VICE and Moxy Hotels to create branded content, long-form, marketing and social copy to encourage Millennial and Gen Z travellers to visit up-and-coming cities known for their art and food scenes.
CASE STUDY: Adidas Originals
Working with the Adidas Originals team, I was appointed Editor-in-Chief of a new print magazine and micro-site where I profiled 11 up-and-coming individuals working across the music, sport, fashion, film and wider cultural scenes in Mexico City, Atlanta and New York City. Alongside those talent profiles, I crafted 3 city guides showcasing the best spots to eat, drink, dance, shop and see culture in the each city.
CASE STUDY: Beats by Dre
Working with the Beats by Dre team, I crafted social and print campaign copy for the release of the brand's newly developed Studio 3 Pro wireless headphones, targeting young people living and commuting in busy, bustling, noisy cities.
CASE STUDY: Native Instruments & iZotope
While working in-house at Native Instruments and iZotope, I set the overall tone of voice for all company copy, published across all platforms, and wrote all website, long-form, campaign and social copy for the announcement and launch of the company’s advisory artist board. Additionally, I wrote social copy on behalf of Alicia Keys, Noah “40” Shabib, Tayla Parx, Jacob Collier, EL-P, Take A Daytrip, Young Guru, Ann Mincieli and Ludwig Göransson.