Over the last decade (and a bit), I've worked as a senior copywriter and creative strategist with clients across Australia, the US, Europe & the UK.
Clients: Nike, Carhartt WIP, Polaroid, Adidas, Louis Vuitton, NTS Radio, AKAI, Universal Music Group, Bershka, Marriott Bonvoy Hotel Group, Jägermeister, Native Instruments, Moxy Hotels, Pirate Studios, CLEO, Beats by Dre, VICE.
Agencies: All Corners, Heimat, Scholz & Friends, Protein, Highsnobiety, VICE Media, Jung von Matt, TMW.
Browse a selection of case studies below, and get in touch for more information on rates and availability.
CASE STUDY: Nike
Working in-house at Nike on the release of Nike’s limited edition Air Max 180 'Hyper Pink’, I worked with the marketing team to set the overall tone of voice for the project, as well as crafting long-form, content, campaign and social copy that targeted subcultures linked to the nightlife, art and fashion scenes.
CASE STUDY: Moxy Hotels & The Marriott Bonvoy Hotel Group
Across a year-long partnership with The Marriott Bonvoy Hotel Group, I collaborated with VICE and Moxy Hotels to create branded content, long-form, marketing and social copy to encourage Millennial and Gen Z travellers to visit up-and-coming cities known for their art and food scenes.
CASE STUDY: Adidas Originals
Working with the Adidas Originals team, I was appointed Editor-in-Chief of a new print magazine and micro-site where I profiled 11 up-and-coming individuals working across the music, sport, fashion, film and wider cultural scenes in Mexico City, Atlanta and New York City. Alongside those talent profiles, I crafted 3 city guides showcasing the best spots to eat, drink, dance, shop and see culture in the each city.
CASE STUDY: Beats by Dre
Working with the Beats by Dre team, I crafted social and print campaign copy for the release of the brand's newly developed Studio 3 Pro wireless headphones, targeting young people living and commuting in busy, bustling, noisy cities.
CASE STUDY: Native Instruments & iZotope
While working in-house at Native Instruments and iZotope, I set the overall tone of voice for all company copy, published across all platforms, and wrote all website, long-form, campaign and social copy for the announcement and launch of the company’s advisory artist board. Additionally, I wrote social copy on behalf of Alicia Keys, Noah “40” Shabib, Tayla Parx, Jacob Collier, EL-P, Take A Daytrip, Young Guru, Ann Mincieli and Ludwig Göransson.